To earn its place in the boardroom, purpose must finally live up to its potential to deliver not just societal impact, but business growth.

In the midst of perpetual change and chaos, the real question for leaders isn’t just “how do we survive?” but “what’s the vision we want to create for the future?”

GAP got its groove back. How we helped America’s largest apparel retailer to focus its teams, energize its culture and revitalize its iconic brands.

Not just a masterclass in brand reinvention, but a case study in corporate transformation at Mattel, where I served as VP at a time when Purpose was rediscovered.

Purpose is a talent magnet. Companies that embed it into their culture don’t just attract the best, they create happy, healthy and high-performing cultures.

Often, busyness masquerades as progress. Purpose-driven leaders know that real productivity isn’t about doing more; it’s about doing what matters.

From biology to cultural context, there is a lot stopping us from creating a Vision. Which makes people like Elon and Steve Jobs more unique