Insights + Ideas
PURPOSE OVER PANIC - are you Focused on What Matters Most?
Purpose can be the antidote to chaos. How leaders can harness it to cut through the noise and create clarity, meaning and focus for their organizations.
Case study: gap Inc - reviving an icon with Purpose at the core
GAP got its groove back. How we helped America’s largest apparel retailer to focus its teams, energize its culture and revitalize its iconic brands.
CASE STUDY: what ceo’s can learn from barbie
Not just a masterclass in brand reinvention, but a case study in corporate transformation at Mattel, where I served as VP at a time when Purpose was rediscovered.
FROM BUSY WORK TO IMPACT: How to focus on ‘less, but better’
Often, busyness masquerades as progress. Purpose-driven leaders know that real productivity isn’t about doing more; it’s about doing what matters.
WHY A VISION IS HARD, AND (LOVE HIM OR HATE HIM) WHAT ELON teaches us
From biology to cultural context, there is a lot stopping us from creating a Vision. Which makes people like Elon and Steve Jobs more unique
VISION AND INNOVATION - SEEING IS BELIEVING
People need to know what they’re heading towards, but many visions and ideas exist in isolated pockets…