In the midst of perpetual change and chaos, the real question for leaders isn’t just “how do we survive?” but “what’s the vision we want to create for the future?”

“In order to carry a positive action we must develop here a positive Vision” — Dalai Lama

People need to know what they’re heading towards, but many visions and ideas exist in isolated pockets…

Great stories and great brands share a core ingredient: purpose. It fuels action, creates tension, and keeps us engaged. How to find yours—and make your audiences care.

A lesson for purposeful leaders in focus and reframing